Recent Surge in Public Interest in Transportation: Sentiment Analysis of Baidu Apollo Go Using Weibo Data

Abstract

Urban mobility and transportation systems have been profoundly transformed by the advancement of autonomous vehicle technologies. Baidu Apollo Go, a pioneer robotaxi service from the Chinese tech giant Baidu, has recently been widely deployed in major cities like Beijing and Wuhan, sparking increased conversation and offering a glimpse into the future of urban mobility. This study investigates public attitudes towards Apollo Go across China using Sentiment Analysis with a hybrid BERT model on 36,096 Weibo posts from January to July 2024. The analysis shows that 89.56\% of posts related to Apollo Go are clustered in July. From January to July, public sentiment was mostly positive, but negative comments began to rise after it became a hot topic on July 21. Spatial analysis indicates a strong correlation between provinces with high discussion intensity and those where Apollo Go operates. Initially, Hubei and Guangdong dominated online posting volume, but by July, Guangdong, Beijing, and international regions had overtaken Hubei. Attitudes varied significantly among provinces, with Xinjiang and Qinghai showing optimism and Tibet and Gansu expressing concerns about the impact on traditional taxi services. Sentiment analysis revealed that positive comments focused on technology applications and personal experiences, while negative comments centered on job displacement and safety concerns. In summary, this study highlights the divergence in public perceptions of autonomous ride-hailing services, providing valuable insights for planners, policymakers, and service providers. The model is published on Hugging Face at https://huggingface.co/wsqstar/bert-finetuned-weibo-luobokuaipao and the repository on GitHub at https://github.com/GIStudio/trb2024.